basically the boy named Ben got shot the man Ben is a very very bad guy so supposedly if you shot something in your past you can change the future. yet if you try to change what is happening you will always end up doing the thing that you where trying to change.
now what does this happen to do with say your business well set your business up to use what i just wrote to get the customer to consider your offer. (why don’t you want to use the tool to get customers to buy, because they will feel like they have been trapped into buying.)
a exsample would be this
2) drawing people in you want to draw the time traveler in you have to give them no choice at the end except to buy your product. you want the customer/time travel as deep as possible that they will buy because of how the choice is made.